YAKIMA PARTNERS WITH LANCE ARMSTRONG FOUNDATION ON LIVESTRONG™ ENDCAPS FOR CAR RACKS
Monday, June 25, 2007
LIVESTRONG™ Endcaps are now available: 100% Revenue to go to LAFBEAVERTON, Ore. (June 21, 2007)- Coinciding with this year’s Tour de France, Yakima, innovator in vehicle racks for boats, bikes and winter sports gear, and cargo boxes, has partnered with the Lance Armstrong Foundation (LAF) to create LIVESTRONG™ endcaps for consumers looking to customize their vehicle base rack systems. These endcaps, which showcase LAF’s logo, fit on Yakima round bars and are available now. Yakima will donate 100% of profits from all endcap sales directly to supporting the Foundation. MSRP: $15/set of four.
“The Lance Armstrong Foundation has taken great strides in making the fight against cancer a national priority,” said Mike Steck, senior director of marketing for Yakima. “We are proud to help broaden LAF’s mission though our vehicle racks. “Like many, our employees have also been personally touched by cancer and wanted to do something to help those fighting the disease. This partnership enables our customers to show their support for the Foundation while doing something they love -- getting outdoors.”
“The LAF’s mission is to inspire and empower people affected by cancer, and we are grateful to Yakima for its support of our efforts,” said Doug Ulman, president of the LAF. “Yakima’s new customizable endcap is not only a way to share our LIVESTRONG™ message, but also, enables outdoor enthusiasts to show support for people affected by cancer.”
Yakima is a world leader in the design and manufacture of destination hardware and gear management solutions. Yakima’s products include: vehicle racks for bikes, boats, ski equipment and gear; a line of cargo boxes and bags for a variety of needs; and Ground Control, an integrated gear management system for the home. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.
About the LAF:
The Lance Armstrong Foundation (LAF) unites people to fight cancer, believing that unity is strength, knowledge is power and attitude is everything. We provide the practical information and tools people battling cancer need to live life on their own terms. We take aim at the gaps between what is known and what is done to prevent death and suffering due to cancer. We engage the public at large to pursue an agenda focused on preventing cancer, ensuring access to screening and care, improving the quality of life for people affected by cancer, and investing in needed research. Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong, the LAF is located in Austin, Texas. UNITE at LIVESTRONG.org.