YAKIMA PARTNERS WITH ZIPCAR TO RAISE FUNDS FOR CANCER RESEARCH
Wednesday, May 19, 2010
Yakima Custom Base Systems and Bike Racks Installed on Zipcars in Boston Area Supporting Pan-Mass Challenge.BEAVERTON, Ore. (May 18, 2010) – Yakima (www.yakima.com), an innovator in vehicle racks for boats, bikes, camping and winter sports gear, today announced its partnership with Zipcar (www.zipcar.com), the world’s largest car sharing provider, in its initiative to support the Pan-Massachusetts Challenge (PMC/www.pmc.org), the annual bike-a-thon raising funds for the Dana-Farber Cancer Institute’s Jimmy Fund. Yakima has installed custom base systems and bike racks on six specially wrapped 2010 Kia Soul Zipcars throughout Boston, which will have reduced rates of $8.00 per hour. Two dollars of every reservation of those racked vehicles will support the PMC now through August 8, 2010. These cars will be utilized as support vehicles for individuals riding in the event. After the event, the racks will remain on those cars when they return to service in the Boston fleet.
All of the cars equipped with Yakima’s bike racks are wrapped with a special design based on the 2010 PMC race jersey. Specifically, cars will be available in Allston, Boston, Brookline, Cambridge, Jamaica Plain and in the North End.
"This is a fantastic opportunity to partner with Zipcar, a forward-thinking company, and to support a great event" said Joel Grabenstein, marketing and promotions manager at Yakima. "We are happy to be part of this initiative, even though remotely. This alliance will enable Zipcar members to enjoy the outside this summer while raising funds for cancer research."
Zipcar is the world's leading car-sharing service with more than 400,000 members and 7,000 vehicles in urban areas and college campuses throughout the United States, Canada and the United Kingdom. As a leader in urban transportation, Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for an alternative to the high costs and hassles of owning a car. More information is available at www.zipcar.com.
Yakima is a world leader in the design and manufacture of cargo management equipment solutions for outdoor enthusiasts. Yakima’s products include: vehicle racks for bikes, boats, ski equipment and gear, a line of cargo boxes and bags for a variety of needs, as well as high performance multi-sport trailers. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.