YAKIMA ANNOUNCES WHISPBAR DEALER SALES CONTEST WINNER

Tuesday, January 17, 2012

Portland, Oregon retailer ReRack wins a trip to New Zealand for its superior marketing of Yakima's new, award-winning Whispbar rack line

BEAVERTON, Ore. (JANUARY 17, 2012) – Yakima, the innovation leader in vehicle racks and cargo solutions, has announced the winner of the Whispbar Dealer Sales Contest. ReRack, located in Portland, Oregon, is the recipient of a vacation package to New Zealand worth $5,000.

ReRack was one of 30 exclusive retailers participating in the marketing and sales contest around Whispbar, Yakima's new, award-winning aerodynamic and fuel-efficient rack system. During the course of the contest that ran from July through December 2011, competing retailers were judged in Whispbar merchandising, sales and brand presentation as well as advertising, consumer events, customer service, employee training and consumer feedback.

"All our participating dealers showed tremendous effort in the initial launch of Whispbar and we are grateful to all of them for their support," said Steve Harden, senior director of sales, North America for Yakima. "We are thrilled to celebrate the efforts of ReRack team by awarding them the New Zealand vacation. Their outstanding Whispbar marketing campaign, including a highly effective trade-in event, made for a compelling launch to this exciting new product line."

"We love Yakima and this is the cherry on top of an amazing first year of representing their great products. Whispbar is such a game-changing rack that it was easy to put together a promotional program that conveyed our excitement about these aerodynamic racks to our customers," said Bo Grayzel, owner of ReRack.

Yakima's Whispbar racks are the quietest, most aerodynamic and fuel efficient roof racks on the market. Whispbar's original designer, a former Rolls Royce aircraft engineer, used his passion for clean lines and sleek, purposeful aesthetics to develop the aerofoil wing shape reducing wind noise, vibration and wind drag by up to 70 percent.

Since its full launch in August 2011, the Whispbar line has garnered a record five industry awards. At the 2011 Outdoor Retailer Summer Market trade show, Whispbar rack was named "Gear of the Show" by GearJunkie.com and Outside magazine. At the 2011 SEMA Show, the premier automotive specialty products trade event in the world, Popular Mechanics awarded Whispbar the highly sought-after "Editor's Choice Award," while Edmunds.com and Complex.com named the Whispbar as one of the "SEMA Show: Top 10 Best New Products."

The Whispbar line includes four bar styles: the compact and stylish Whispbar FlushBar System (MSRP $389); the Whispbar Through Bar System (MSRP $389) for carrying more gear; the Whispbar Rail Bar System (MSRP $349) for cars with rails; and the Whispbar HD Roof Bar System (MSRP $439) for maximum performance.

About Yakima:
Yakima is a world leader in the design and manufacture of cargo management equipment solutions for outdoor enthusiasts. Yakima’s products include: vehicle racks for bikes, boats, ski equipment and gear, a line of cargo boxes and bags for a variety of needs, as well as high performance multi-sport trailers. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.        ###