YAKIMA ANNOUNCES NEW MANAGERS FOR MARKETING AND DIGITAL & eCOMMERCE

Wednesday, February 22, 2012

Industry veterans Ashley Williams and Jenna Fallon join leading rack company's marketing team

BEAVERTON, Ore. (FEBRUARY 22, 2012) – Yakima, the innovation leader in vehicle racks and cargo solutions, has announced two new members of its Marketing team. Ashley Williams has joined as Marketing Manager, and Jenna Fallon as Digital & eCommerce Manager.

Ashley, who joined Yakima in January 2012, is responsible for the consumer marketing strategy and implementation of PR, Social Media, advertising and media planning, strategic partnerships, consumer promotions, community building, retail training and merchandising.

Prior to joining Yakima, Ashley Williams was with adidas for 15 years in a variety of managerial positions. Most recently, he was Head of Marketing Communications for adidas US and responsible creating and managing marketing stragegy for all sports categories.

"Ashley's deep brand experience in consumer, retail and sports marketing, combined with his great vision and energy, is a perfect match for Yakima," said Bobbie Parisi, Global Marketing Director. "We look forward to growing Yakimaƕs brand and sales through his leadership."

As Digital & eCommerce Manager, Jenna Fallon will be responsible for creating and managing the consumer digital experience for Yakima. Jenna will also manage all aspects of Yakima's eCommerce sites.

Jenna comes to Yakima with twelve years of experience in leading creative development of brand communications, consumer acquisition, brand loyalty and brand connections. She previously was a senior digital marketing strategist with C[IQ] Strategies, focused on a major customer relationship management initiative for the National Geographic Society. Her career also includes six years at Nike in Strategic Retail Marketing and U.S. Digital Brand Marketing.

"Jenna has great experience across all digital channels and a passion for engaging consumers online, and we're excited for her to bring that passion and expertise to Yakima. I am excited to have both Ashley and Jenna join the Yakima team," said Bobbie Parisi.

About Yakima:
Yakima is a world leader in the design and manufacture of cargo management equipment solutions for outdoor enthusiasts. Yakima’s products include: vehicle racks for bikes, boats, ski equipment and gear, a line of cargo boxes and bags for a variety of needs, as well as high performance multi-sport trailers. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.         ###