Press Releases

  • Mar 26 2014

    Yakima Stands Committed to Authorized Dealers after Discovery of Gray Market Sales

    Yakima, the innovation leader in vehicle racks and cargo solutions, is emphasizing its commitment to the company’s authorized dealers after discovering that Costco Wholesale has been offering two unauthorized Yakima SKUs at its retail locations. 

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  • Mar 26 2014

    Yakima Partners with Portland Police Bureau for New Bike Carriers

    Beaverton-based vehicle rack company provides new SwingDaddy hitch bicycle racks for eight patrol vehicles 

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  • Jun 26 2013

    YAKIMA EMPLOYEE SELECTED FOR US NATIONAL WOMEN'S CYCLING TEAM

    Rookie pro cyclist and Yakima global service representative Brianna Walle will compete in Italy's challenging Giro Rosa 2013  

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  • Jun 13 2013

    WHISPBAR'S WB200 FORK MOUNT BICYCLE CARRIER RECEIVES INTERNATIONAL PRODUCT DESIGN AWARD

    Whispbar's latest accessory is selected for prestigious red dot design award 

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  • Mar 26 2013

    YAKIMA ADDS NEW DIGITAL MARKETING MANAGER AND GLOBAL MARKETING MANAGER TO ITS TEAM

     

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  • Mar 26 2013

    JASON MCGIBBON JOINS YAKIMA AS SENIOR DIRECTOR OF SALES, NORTH AMERICA

     

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  • Feb 26 2013

    YAKIMA DECLARES ITS LOVE FOR LEAVE NO TRACE

    Cargo management company teams up with outdoor education organization as an official Traveling Trainers Teams partner 

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  • Dec 11 2012

    WHISPBAR RECEIVES INTERNATIONAL PRODUCT DESIGN AWARD

    The WB400 Kayak Mount is selected for prestigious iF product design award 

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  • Sep 01 2012

    YAKIMA INTRODUCES PREMIUM BIKE HITCH MAST CARRIERS IN 2013

    The FullSwing and FullTilt offer unprecedented premium features across the board.  

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  • Sep 01 2012

    WHISPBAR LAUNCHES FULL LINE OF WHISPBAR ACCESSORIES

    Bike, boat and ski mounts match the sleek, aerodynamic design of Whispbar's rack system.  

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  • Aug 19 2012

    YAKIMA GEARS UP FOR 2012 USA PRO CHALLENGE AS OFFICIAL RACK PARTNER

     

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  • Aug 01 2012

    YAKIMA PICKS UP ON TRUCK VERSATILITY

    Three new products transform trucks into efficient gear-carrying machines.  

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  • Aug 01 2012

    YAKIMA PRODUCTS, INC. LAUNCHES BRAND INITIATIVES FOR YAKIMA AND WHISPBAR

    Whispbar becomes a stand-alone brand with a full accessory line and Yakima gets a full creative re-launch, including new website and online fit configurator, blog and videos.  

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  • Jul 31 2012

    YAKIMA EXPANDS ROCKY MOUNTAIN REP GROUP REPRESENTATION TO COLORADO AND NEW MEXICO

     

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  • Apr 18 2012

    YAKIMA GOES "OFF THE MAP" WITH GEARJUNKIE FOR NEW SHORT FILM SERIES

    Five-episode online series explores off-the-beaten-path adventures around the USA.  

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  • Apr 18 2012

    YAKIMA GOES "OFF THE MAP" WITH GEARJUNKIE FOR NEW SHORT FILM SERIES

    Five-episode online series explores off-the-beaten-path adventures around the USA.  

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  • Apr 16 2012

    YAKIMA TEAMS UP WITH SYLVANSPORT AND THE "COOLEST. CAMPER. EVER. ADVENTURE CONTEST"

    Cargo solutions company is a sponsor of innovative contest for outdoor adventurers.  

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  • Mar 07 2012

    YAKIMA ACES FEATURES WITH THE DOUBLEDOWN™ ACE

    New hitch-mounted bike carrier features tool-free installation and integrated locking 

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  • Feb 22 2012

    YAKIMA ANNOUNCES NEW MANAGERS FOR MARKETING AND DIGITAL & eCOMMERCE

    Industry veterans Ashley Williams and Jenna Fallon join leading rack company's marketing team 

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  • Feb 13 2012

    YAKIMA & OUTDOOR RESEARCH LAUNCH "THE CLASSICS," A NEW SERIES OF ONLINE SHORTS CELEBRATING SEVEN CLASSIC OUTDOOR ADVENTURES

    From now through April 1, viewers can win Yakima & OR gear through online contests 

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  • Jan 17 2012

    YAKIMA ANNOUNCES WHISPBAR DEALER SALES CONTEST WINNER

    Portland, Oregon retailer ReRack wins a trip to New Zealand for its superior marketing of Yakima's new, award-winning Whispbar rack line 

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  • May 09 2011

    YAKIMA VEHICLE RACKS ANNOUNCES MANAGEMENT CHANGES

     

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  • Mar 21 2011

    YAKIMA VEHICLE RACKS HELP SPRING BREAKERS PACK ‘EM IN

    Smaller Cars No Problem When Racks and Cargo Boxes Allow More Passengers; As Gas Prices Rise, Spring Breakers Drive Smarter 

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  • Dec 14 2010

    YAKIMA ACQUIRES HUBCO AUTOMOTIVE LTD

    Yakima Will Expand Internationally and in U.S. with Whispbar™, World’s Quietest Vehicle Rack, and with Prorack, in Additional Distribution Channels Worldwide  

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  • May 21 2010

    Yakima and Subaru Renew Partnership Through 2012 for RoadWarrior Tour Presented by Subaru of America, Inc.

    Subaru 2010 Outbacks on display in Yakima booth at 50 outdoor events and at Yakima Retailers Beginning at Sea Otter Classic April 15 in Monterey 

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  • May 19 2010

    YAKIMA PARTNERS WITH ZIPCAR TO RAISE FUNDS FOR CANCER RESEARCH

    Yakima Custom Base Systems and Bike Racks Installed on Zipcars in Boston Area Supporting Pan-Mass Challenge. 

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  • Dec 28 2009

    YAKIMA, LEADING DESIGNER AND MANUFACTURER OF VEHICLE CARGO MANAGEMENT EQUIPMENT, ANNOUNCES MERGER WITH KEMFLO INTERNATIONAL CO. LTD., LONG-TERM SUPPLY CHAIN PARTNER

    Company Positioned to Expand its Global Presence 

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  • Apr 30 2009

    YAKIMA HONORED WITH SUBARU OF AMERICA 2008 “SUPPLIER EXCELLENCE AWARD”

    Vehicle Rack Company Recognized This Month as One of Twelve Companies for Outstanding Performance as Accessory Supplier 

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  • Apr 13 2009

    Yakima Signs on as Official Vehicle Rack Supplier to the National Ski Patrol

     

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  • Apr 13 2009

    YAKIMA LAUNCHES INTEGRATED MARKETING CAMPAIGN TO HELP CONSUMERS OVERCOME THEIR “RACK ENVY”

    Leading Vehicle Rack Manufacturer Incorporates Campaign Across Website, Consumer Catalog, Print Advertising and Field Marketing Tour  

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  • Mar 05 2009

    YAKIMA PRODUCTS SIGNS HI ALTITUDE, NEW OUTSIDE REP AGENCY, TO SUPPORT GROWTH IN ROCKIES

     

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  • Feb 09 2009

    YAKIMA RECOGNIZES ROBB SPORTS AS SALES AGENCY OF THE YEAR

    YAKIMA RECOGNIZES ROBB SPORTS AS SALES AGENCY OF THE YEAR 

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  • Feb 02 2009

    YAKIMA® ACQUIRES RACKandROLL™, MANUFACTURER OF HIGH PERFORMANCE MULTI-SPORT TRAILERS

    YAKIMA® ACQUIRES RACKandROLL™, MANUFACTURER OF HIGH PERFORMANCE MULTI-SPORT TRAILERS  

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  • Oct 30 2008

    YAKIMA INTRODUCES “WHY FLY? PACK THE RACK” PROVIDING PACKING TIPS FOR HOLIDAY CAR TRAVEL

    Yakima Recycled Cargo Boxes Provide Sensible Packing Solutions for Traveling in Smaller Vehicles 

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  • Sep 23 2008

    YAKIMA ANNOUNCES RELATIONSHIP WITH GE MONEY PROVIDING DEALERS WITH CONSUMER FINANCING OPTIONS THROUGH GE MONEY SPORT CARD

    Program Effective Immediately Through All Participating Yakima Dealers  

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  • Sep 05 2008

    YAKIMA ANNOUNCES NEW U.S. DISTRIBUTOR RELATIONSHIP WITH HANS JOHNSEN COMPANY TO SERVICE INDEPENDENT BIKE DEALERS IN SOUTHERN USA

    Partnership Provides Enhanced Customer Service and Inventory Management  

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  • Aug 25 2008

    YAKIMA VEHICLE RACKS NAMES NEW EASTERN REGIONAL SALES DIRECTOR

    Dan LeRose, Formerly of The Coleman Company, Hired to Handle Eastern Territory 

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  • May 01 2008

    YAKIMA NAMES MIKE STECK TO NEW POSITION OF SENIOR DIRECTOR OF CUSTOMER MARKETING AND SUSTAINABILITY

    New Business Group Focuses on Streamlining Customer Service and Communication and Growing Environmental Initiatives 

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  • Mar 18 2008

    YAKIMA VEHICLE RACKS NAMES TWO NEW REGIONAL SALES DIRECTORS

    Liz Szulczewski Promoted to Handle Western Territory: Ross Gilsrud Hired to Handle Central Region  

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  • Mar 03 2008

    YAKIMA RACKS TO PRESIDENTIAL CANDIDATES: “WE WANT THREE-DAY WEEKEND”

    YAKIMA RACKS TO PRESIDENTIAL CANDIDATES: “WE WANT THREE-DAY WEEKEND” 

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  • Feb 18 2008

    YAKIMA INKS YEAR-LONG DEAL AS SPONSOR OF TOUR OF CALIFORNIA

    YAKIMA INKS YEAR-LONG DEAL AS OFFICIAL VEHICLE RACK PARTNER OF MEDALIST SPORTS, PRO CYCLING TOUR ORGANIZER  

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  • Jan 22 2008

    YAKIMA ANNOUNCES FIRST U.S. DISTRIBUTOR RELATIONSHIP WITH QUALITY BICYCLE PRODUCTS OF MINNESOTA

    New Partnership Provides Greater Order Flexibility with Smaller Shipments and Enhanced Customer Service for Yakima’s Independent Bike Retailers 

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  • Jan 17 2008

    YAKIMA LAUNCHES WWW.YAKIMADEALER.COM, ENHANCED B2B WEBSITE FOR RETAILERS, THIS MONTH

    New Tool Enables Retailers to Check Inventory, Place Orders and Track Order Status 24-7  

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  • Sep 01 2007

    YAKIMA REVAMPS HITCH MOUNT LINE FOR SPRING ’08 WITH LIGHTWEIGHT, CONSUMER-FRIENDLY COMPONENTS FOR EASY ACCESS AND VERSATILITY

    Proprietary Cradle Design Facilitates Easier Bike Loading with Mast Mounts; Tray Mounts’ Reduced Size and Weight Enable Easier Rear of Vehicle Access  

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  • Aug 01 2007

    YAKIMA LAUNCHES FIRST ROAD WARRIOR “DREAM VACATION” SWEEPSTAKES BEGINNING AUGUST 1ST ACROSS U.S.

    Grand Prize is a Mountain Bike Trip for two from Western Spirit, Roundtrip Airfare Provided by Subaru and Gear from DaKine, Kona, Wolverine and Yakima, Valued at $9500  

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  • Jul 16 2007

    YAKIMA BUILDS MANAGEMENT TEAM WITH THREE EXECUTIVES

    Ron Ten Berge Named VP of Sales and Business Development and Mark Reis Appointed Chief Financial Officer; John Hoppes Joins as Category Business Manager  

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  • Jun 25 2007

    YAKIMA PARTNERS WITH LANCE ARMSTRONG FOUNDATION ON LIVESTRONG™ ENDCAPS FOR CAR RACKS

    LIVESTRONG™ Endcaps are now available: 100% Revenue to go to LAF 

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  • May 09 2007

    YAKIMA EXPANDS DISTRIBUTION CAPACITY WITH NEW DISTRIBUTION CENTER IN RIVERSIDE, CALIFORNIA

    Western Customers to Benefit from Reduced Delivery Time and Enhanced Service Levels  

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  • May 09 2007

    Outdoor and sports companies warming to 'carbon neutrality'

     

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  • May 08 2007

    Yakima Names Retail Manufacturing Veteran Gerald Heinlen As New CEO

    Yakima Products, Inc., a leading designer and manufacturer of innovative vehicle racks, cargo boxes and home storage solutions, today named Gerald T. Heinlen (46) to the position of chief executive officer. The appointment is effective as of August 28. 

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  • Apr 16 2007

    YAKIMA BECOMES OFFICIAL RACK SPONSOR OF TOUR DE GEORGIA

    Yakima to Provide 25 Vehicle Base Rack Systems and On-site Fit Crew for Premier 667-mile Cycling Event 

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  • Mar 08 2007

    YAKIMA UNVEILS "PLANET PAYBACK", 100% CARBON NEUTRAL INITIATIVE, BEGINNING TODAY

    Program Spans All Products, Product Distribution and Field Marketing Team, Entire Company to Comply by 3rd Quarter 2007 

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  • Mar 08 2007

    YAKIMA LAUNCHES “PLANET PAYBACK,” 100% CARBON NEUTRAL INITIATIVE, TOMORROW AT 2007 CANOECOPIA, WORLD’S LARGEST CONSUMER PADDLESPORTS EXPO

    All Products Purchased at Paddlesports Industry Gathering Are Carbon Free  

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  • Mar 06 2007

    YAKIMA UNVEILS “COACH” CAMPAIGN THIS WEEK

    Coach Mascot Becomes Voice of Yakima Website, Catalog and Ad Campaign 

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  • Mar 01 2007

    YAKIMA LAUNCHES “PLANET PAYBACK,” 100% CARBON NEUTRAL INITIATIVE, AT 2007 CANOECOPIA, WORLD’S LARGEST CONSUMER PADDLESPORTS EXPO

    All Products Purchased at Paddlesports Industry Gathering Are Carbon Free  

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  • Feb 27 2007

    YAKIMA BRINGS PERSONALITY AND STYLE TO CUSTOMIZED ENDCAP ACCESSORIES AT INTERBIKE 2006

    Trend-Setting Chrome Skulls Add Character and Personal Touch 

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  • Feb 27 2007

    YAKIMA INTRODUCES UPRIGHT BIKE MOUNT AT INTERBIKE ‘06

    Yakima’s New HighRoller Bike Mount Will Have Cyclists Transporting in Style  

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  • Feb 20 2007

    YAKIMA SIGNS ON AS 2007 GOLD LEVEL SPONSOR FOR OUTDOOR INDUSTRIES WOMEN’S COALITION

    Yakima Today Announced it will become a Gold Level Sponsor for the Outdoor Industries Women’s Coalition (OIWC) 

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  • Jan 22 2007

    YAKIMA’S FRESHSESH, FATCAT6 AND FATCAT4 EMBRACE NEXT GENERATION OF VEHICLE RACK DESIGN FOR WINTER SPORTS GEAR

    SkyBoxes and Top of Car Soft Packs Showcase Latest in Customization Trend  

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  • Dec 01 2006

    YAKIMA’S FATCAT 6 NAMED GEAR OF THE YEAR VEHICLE RACK BY MEN’S JOURNAL FOR 2006

    Winter Sports Rack Recognized at Gear of the Year Event in New York City 

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  • Nov 08 2006

    YAKIMA ANNOUNCES WEB-BASED CUSTOMER SERVICE TOOL PROVIDING INFORMATION “24-7”

    Consumers Can Obtain Product and Vehicle Fit Information and Responses to Questions Any Time of the Day  

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  • Aug 21 2006

    YAKIMA’S JEFF JOHNSON NAMED TO LIGHT TRUCK ACCESSORY ALLIANCE SELECT COMMITTEE

    Jeff Johnson, Automotive Sales and Marketing Manager for Yakima, an Innovator in Vehicle Racks for Boats, Bikes and Winter Sports Gear, Home Storage and Cargo Boxes 

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  • Aug 01 2006

    YAKIMA INTRODUCES HIGHROLLER BIKE MOUNT FOR SPRING '07 AT INTERBIKE 2006

    New Car Top Soft Packs -- FarOut, GetOut Pro and GetOut -- Provide Three Consumer Friendly, Efficient Options for Hauling, Traveling and for Multisport Expeditions  

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  • Aug 01 2006

    YAKIMA UNVEILS INNOVATIVE TOP-OF-CAR VEHICLE RACKS AND GEAR TRANSPORT SOLUTIONS AT SEMA 2006

    New Upright Bike Mount, Ergonomic Ski Mount, Multisport Top of Car Soft Packs, Personalized Endcaps and an Expanded Cargo Box Line with Customizable Accessories  

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  • Aug 01 2006

    YAKIMA INTRODUCES NEW CAR TOP SOFT PACKS – FAROUT, GETOUT PRO AND GET OUT

    Yakima Expands Customizable Offerings with Two New Sizes in SkyBox Cargo Box Series 

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  • Mar 23 2006

    YAKIMA LAUNCHES SEARCH FOR NEW CEO

    Jim Clark Resigning to Pursue New Interests; Yakima CFO Jay Wilson to Serve as Interim CEO During Search 

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  • Feb 02 2006

    YAKIMA OPENS 18 DOORS AT NEW ENGLAND’S SKI MARKET

    Established Retailer to Begin Selling Yakima’s Ground Control and Full Line of Winter Sport, Bike and Paddle Sport Racks and Cargo Boxes March 2006  

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  • Jan 28 2006

    YAKIMA CHANGES CONSUMERS’ THINKING ABOUT GEAR STORAGE AND TRANSPORT WITH THE INTRODUCTION OF GROUND CONTROL

    Yakima will Change how Winter Sports Enthusiasts Organize and Store Their Gear with the Introduction of Ground Control. 

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  • Jan 28 2006

    YAKIMA UNVEILS SKYBOX AT OUTDOOR RETAILER WINTER MARKET JANUARY 2006

    Yakima Will Unveil an Expanded Cargo Line at Outdoor Retailer Winter Market (ORWM) January 2006.  

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  • Jan 28 2006

    YAKIMA BRINGS NEW DESIGN LANGUAGE TO TOP OF CAR SKI AND SNOWBOARD MOUNTS FOR WINTER 2006

    Yakima Will Unveil the Next Generation of its Ski and Snowboard Mounts at Outdoor Retailer Winter Market, January 2006 in Salt Lake City. 

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  • Jan 28 2006

    YAKIMA ANNOUNCES “LOVE IT ‘TILL YOU LEAVE IT” LIMITED LIFETIME WARRANTY AT SNOWSPORTS INDUSTRIES AMERICA TRADE SHOW JANUARY 2006

    Warranty Effective March 1, 2006 Covering All Yakima Products and Accessories  

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