YAKIMA BRINGS PERSONALITY AND STYLE TO CUSTOMIZED ENDCAP ACCESSORIES AT INTERBIKE 2006

Tuesday, February 27, 2007

Trend-Setting Chrome Skulls Add Character and Personal Touch

BEAVERTON, Ore. (September 2006) –Yakima, innovator in vehicle racks for boats, bikes and winter sports gear, home storage and cargo boxes, is taking a fresh approach to accessories by adding a touch of style to vehicle rack endcaps. Consumers will now be able to accessorize their Yakima round bars with Chrome Skull endcaps. True to Yakima’s off- beat spirit, the Chrome Skull endcap reflects the personality of the Yakima brand. Models will be on display at Interbike, Sept. 27 – 29, 2006 in Las Vegas (Booth # 3935). MSRP Chrome Skulls $20/set of four.

“Yakima has long believed in having fun with its products,” said Mike Steck, senior marketing director for Yakima. “Our customers are free spirits who are chomping at the bit to get outside and play, and our endcap accessories are all about this independent, free-thinking attitude. We came up with the skull idea based on recent trends and hope to add to the endcap accessory collection as the skulls succeed.”

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About Yakima
Yakima is a world leader in the design and manufacture of destination hardware and gear management solutions.  Yakima’s products include vehicle racks for bikes, boats, ski equipment and gear; a line of cargo boxes and bags for a variety of needs; and Ground Control, an integrated gear management system for the home.  Yakima Products is headquartered in Beaverton, Oregon.  For more information, visit www.yakima.com.

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