YAKIMA ANNOUNCES WEB-BASED CUSTOMER SERVICE TOOL PROVIDING INFORMATION “24-7”

Wednesday, November 8, 2006

Consumers Can Obtain Product and Vehicle Fit Information and Responses to Questions Any Time of the Day

BEAVERTON, Ore. (November 8, 2006) – Yakima, innovator in vehicle racks for boats, bikes, winter sports gear, home storage and cargo solutions, today unveiled the “Right Now” consumer service tool, its new web-based customer service program not only enabling consumers to access product information, but also, allowing them to ask questions and receive answers relating to their specific vehicle rack solution needs 24 hours a day, seven days a week via Yakima’s homepage, www.yakima.com.

This leading customer service database management tool is easy to use; engages the customer in question and answer sessions; and links them directly to pages within the Yakima website that provides product specifics and vehicle fit information, as well as “where to buy”. When customers log on to www.Yakima.com, they can click on the new header title, “Support”, or click on the “Ask a Question” feature in the top right hand corner next to, “Contact Us.” Here, frequently asked questions are answered immediately and new questions are answered within two to four hours. 


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“Great customer service experience is at the heart of any successful company,” said Cherie Appleby-Lanon, director of customer service. “We are working to win and nurture the loyalty of our customers by providing a tool that enables us to deliver a consistently great experience for all of our customers. The productivity and manageability of our entire sales team will be greatly enhanced. With ‘Right Now,’ we are available whenever our consumers need us.”

    This enhanced web feature creates a more efficient process for Yakima to handle customers that typically need further assistance when calling in by phone. “Consumers will now be able to retrieve the information they need based on their own schedules,” continued Appleby-Lanon.

“With this customer-based solution, Yakima will be able to deliver additional information for consumer vehicle rack questions, reinforcing our commitment to the consumer,” said Mike Steck, senior marketing director at Yakima.  

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About Yakima
Yakima is a world leader in the design and manufacture of destination hardware and gear management solutions.  Yakima’s products include vehicle racks for bikes, boats, ski equipment and gear; a line of cargo boxes and bags for a variety of needs; and Ground Control, an integrated gear management system for the home.  Yakima Products is headquartered in Beaverton, Oregon.  For more information, visit www.yakima.com.

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