YAKIMA ANNOUNCES RELATIONSHIP WITH GE MONEY PROVIDING DEALERS WITH CONSUMER FINANCING OPTIONS THROUGH GE MONEY SPORT CARD

Tuesday, September 23, 2008

Program Effective Immediately Through All Participating Yakima Dealers

BEAVERTON, Ore. (September 23, 2008) – Reinforcing its commitment to position Yakima as the preferred consumer brand and the brand dealers want to sell, Yakima today announced a relationship with GE Money ( HYPERLINK "http://www.gemoney.com" www.gemoney.com), a unit of General Electric Company, and its GE Money Sport consumer financing program providing special financing options for many consumer products and services. With the GE Money Sport Card, participating Yakima dealers will provide customers instant credit and financing options for their rack and outdoor gear purchases made specifically with that retailer. Furthermore, participating dealers will have the flexibility to develop their own financing promotions specific to their consumer audience. Both Yakima and GE Money will be available to answer questions during the Interbike trade show in Las Vegas, Sept. 24-26, Yakima booth #3935, GE Money booth #970. 

    “The GE Money Sport Card gives dealers another competitive tool to build relationships with their consumers,” said Ron Ten Berge, vice president of sales and business development for Yakima. “Not only will we continue to supply first class products, but also, provide Yakima consumers with more options to make their rack purchases while putting more money in our retail partners’ pockets.”

The GE Money Sport card, managed by GE Money’s Sales Finance unit, provides approved consumers immediate credit lines within minutes from $1,000-$10,000 on purchases over $199 with the ability to take advantage of promotional periods such as no interest if paid within six months. Consumers receive a personalized card with the retailer’s name imprinted on it within a few days.  Throughout the year, Yakima will sponsor a portion of the promotional financing offers in order to drive retail foot traffic, helping its dealers to move product off the shelves.

“We are dedicated to helping Yakima’s dealers build their businesses through repeat purchases and customer loyalty, while enabling their customers to spend more dollars,” said Dennis Murphy, vice president of GE Money’s sporting goods industry. “We share Yakima’s passion for the outdoors and look forward to a long-term partnership.”

GE Money is well established in the outdoor industry, already having strong relationships with companion products to Yakima’s product offerings including the Cannondale Sports Group, Felt Bicycles, Hobie Cat and Quality Bicycle Products.

About Yakima 
Yakima is a world leader in the design and manufacture of destination hardware and gear management solutions.  Yakima’s products include: vehicle racks for bikes, boats, ski equipment and gear; and a line of cargo boxes and bags for a variety of needs. Yakima Products is headquartered in Beaverton, Oregon.  For more information, visit www.yakima.com.

About GE Money?With more than $200 billion in assets, GE Money, a unit of General Electric Company, (NYSE: GE) is a leading provider of retail banking and credit services to consumers and retailers in more than 50 countries around the world. With more than 130 million global customers, GE Money, based in London, UK, offers a range of financial products, including private label credit cards, personal loans, bank cards, mortgages, debt consolidation and home equity loans and credit insurance. More information can be found at  www.gemoney.com. GE Money’s Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices; and service providers in more than 20 industries including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, marine, music, powersports, outdoor power equipment, recreational vehicles, sporting goods and travel.

GE (NYSE: GE) is a diversified global infrastructure, finance and media company that is built to meet essential world needs. From energy, water, transportation and health to access to money and information, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. GE is Imagination at Work. For more information, visit the company's Web site at  www.ge.com.


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