YAKIMA ANNOUNCES NEW U.S. DISTRIBUTOR RELATIONSHIP WITH HANS JOHNSEN COMPANY TO SERVICE INDEPENDENT BIKE DEALERS IN SOUTHERN USA

Friday, September 5, 2008

Partnership Provides Enhanced Customer Service and Inventory Management

BEAVERTON, Ore. (September 5, 2008) – Expanding its unique customer service initiative targeted at the growth of its independent bike dealer channel, Yakima today announced its partnership with Hans Johnsen Company (www.hjc.com), a respected bike part distributor in Dallas, Texas. This is the second partnership with a U.S. distributor designed to nurture the independent retailer channel, the first being with Quality Bicycle Products of Minnesota announced in January. This partnership enables Yakima’s specialty retail accounts in Arkansas, Kansas, Louisiana, Missouri, New Mexico, Oklahoma and Texas to have immediate access to Yakima products in order to serve their customers efficiently. Hans Johnsen will carry a large assortment of Yakima products available beginning September 15, 2008.

    “Hans Johnsen is an established bike component distributor that will foster and grow our independent retailer business region,” said Ross Gilsrud, central region sales director for Yakima. “This relationship not only enables our dealers to better manage their inventory, but also establishes a new level of customer service.”

    “Yakima is a leader in the vehicle rack category,” said Steve Mattill, vice president of sales for Hans Johnsen. “This partnership rounds out our role as a full service bicycle parts distributor for the network of independent bike shops that we service as we continue to expand our product offerings to assist in their growth and profitability. In addition, this relationship provides Yakima’s retailers the ability to quickly order limited SKUs, while maintaining a strong brand presence in their stores.”

About Yakima 
Yakima is a world leader in the design and manufacture of destination hardware and gear management solutions.  Yakima’s products include: vehicle racks for bikes, boats, ski equipment and gear; and a line of cargo boxes and bags for a variety of needs. Yakima Products is headquartered in Beaverton, Oregon.  For more information, visit www.yakima.com.

About Hans Johnsen Company
Hans Johnsen Company was founded in 1901 by Hans Johnsen. Hans Johnsen emigrated from Denmark in the late 1890s and came through Ellis Island to Dallas, Texas. He purchased the assets of Boren Bicycle in 1901 and changed the name to Hans Johnsen Company. The company which started in the bicycle business has also been in the automotive parts, motorcycle and lawnmower business. The locksmith end of the business came about in the 1920s to service the automotive garages that cut keys. During the 1930s the company left the automotive business and encouraged the bicycle dealers to cut keys and do lock work. In the 1940s the locksmith and bicycle business separated and today we are exclusively in the bicycle and locksmith businesses. We are a regional distributor and sell primarily to retail businesses who service their local market. We do not sell to consumers direct. We are still 100% family owned and operated. All of the current owners are active employees in the company.

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