YAKIMA PRODUCTS SIGNS HI ALTITUDE, NEW OUTSIDE REP AGENCY, TO SUPPORT GROWTH IN ROCKIES

Thursday, March 5, 2009

BEAVERTON, Ore. (March 5, 2009) – Enhancing its commitment to strengthen dealer relationships and grow market share in the Rockies region, Yakima, an innovator in vehicle racks for boats, bikes, winter sports gear, camping, cargo and multi-sport trailer solutions, today named Hi Altitude Sales and Consulting to represent the Yakima brand and product line in Colorado and New Mexico.

“The Hi Altitude team has a proven track record in the Rockies territory, key to Yakima’s growth,” said Ross Gilsrud, western regional sales director for Yakima. “We look forward to making them a part of the Yakima family so we can better service and grow our retailers in this territory, while providing superior cargo management solutions for active consumers.”
The Hi Altitude sales team, with over 20 years of combined experience, specializes in fine tools, hardware and accessories for the cycling, camping, outdoor and snowsports distribution channels. The team, led by Ryan Overstake, includes Jason Livingston, Matt Niedermiller and Lori Maddox. In addition to representing Yakima, Hi Altitude also provides service for Cascade Designs, Granite Gear, Princeton Tec and Stanley.
About Yakima 
Yakima is a world leader in the design and manufacture of destination hardware and gear management solutions. Yakima’s products include: vehicle racks for bikes, boats, ski equipment and gear, a line of cargo boxes and bags for a variety of needs, as well as high performance multi-sport trailers. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.

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