YAKIMA EXPANDS ROCKY MOUNTAIN REP GROUP REPRESENTATION TO COLORADO AND NEW MEXICO

Tuesday, July 31, 2012

PORTLAND, Ore. (JULY 31, 2012) –Yakima Products, Inc., the innovation leader in cargo management solutions, announced the expansion of the Rocky Mountain Rep Group's representation of the company to Colorado and New Mexico, effective August 1, 2012. Currently, Rocky Mountain represents Yakima in Utah and Wyoming. Rocky Mountain Rep Group represents industry leading brands in the outdoor, cycling and ski industries throughout the Rocky Mountain region of Colorado, Idaho, Montana, New Mexico, Utah and Wyoming.

"We're delighted to continue working with Rocky Mountain in an expanded partnership," said Dan LeRose, Yakima national sales director. "Rich Kuipers has been a long-standing Yakima sales representative with extensive experience in the category. Richês industry knowledge and customer relations make him and his team a perfect fit for this territory. We are confident they will be able to expand and deepen Yakimaês presence there."

Rich Kuipers, principal of Rocky Mountain Rep Group, said "Yakima is the leader in car racks and cargo management, and we look forward to working with the great dealers in the Rocky Mountain Region. Everyone who goes by the booth at OR and Interbike will see all the fantastic new Yakima products. Join us at the Garage Party at OR on August 3 from 4:30 to 6:30 pm"