Yakima Stands Committed to Authorized Dealers after Discovery of Gray Market Sales
Wednesday, March 26, 2014
Yakima, the innovation leader in vehicle racks and cargo solutions, is emphasizing its commitment to the company’s authorized dealers after discovering that Costco Wholesale has been offering two unauthorized Yakima SKUs at its retail locations.
Beaverton, OR (March 20, 2014) – Yakima, the innovation leader in vehicle racks and cargo solutions, is emphasizing its commitment to the company’s authorized dealers after discovering that Costco Wholesale has been offering two unauthorized Yakima SKUs at its retail locations.
“Costco is not an authorized Yakima dealer, and the company sourced our products through an international distributor. Yakima has made significant gains into global markets with our brand portfolio in recent years, and with this growth come more opportunities for unscrupulous purchasing activities. We have identified Costco’s unauthorized distribution source and we are now taking all actions within our means to cease any further sales of these products,” said Jason McGibbon, Senior Director of Sales at Yakima.
“As a member of the outdoor industry community, Yakima is fully committed to our partnership with authorized dealers, and to working diligently toward cleaning up marketplace distribution, managing MAP pricing and eliminating opportunistic gray market sellers,” continued McGibbon.
Yakima is completely committed to the continued growth of its strategic partnerships with the brand’s independent, specialty and national retailer partners. The company has implemented several initiatives, including a new pricing policy and a brand protection agency, to ensure that retailer promotions are focused on its innovative product, brand-building activities and high levels of service, rather than discounting.
Celebrating its 35th anniversary in 2014, Yakima Products, Inc. is a world leader in vehicle racks and cargo solutions for a variety of consumers, from outdoor enthusiasts to car aficionados. The portfolios of brands include: Yakima, Whispbar and Prorack. Each of the individual brands offer a variety of cargo management products including racks for bikes, boats, ski equipment and other gear, cargo boxes and bags and high performance multi-sport trailers.
The Yakima Products, Inc. global headquarters is in Beaverton, Oregon. For more information, visit www.yakima.com.