That’s not to say we hang around in togas all day pondering our bellybuttons. We don’t. Instead, we hang around in togas all day pondering how to make better racks.

So what did we figure out after all this time kicking it like Aristotle? Like all the best philosophies, ours is quite simple. And it can be summed up in three short sentences: Make it functional. Make it durable. And make it beautiful.

You can see the result of our philosophy all throughout this website. Nowhere else will you find products that get your gear to the great outdoors this sweet and easy. Or, that can withstand as much abuse.

And, for the beauty part, we’ve taken inspiration from sources as diverse as nature, sports, and the automotive world. But we’ve also used a minimalist approach. That means we don’t incorporate design elements just because they’re pretty. They have to be functional, too.

So when you check out products like the SkyBox Pro, FatCat, HighRoller, and the SprocketRocket, terms like ‘elegant simplicity’ tend to spring to mind. And hopefully, terms like ‘dang, I’ve got to get me one of those’ will spring to mind, too.

Enjoy the results of our deep thinking as you read through this website. We hope you’ll agree it’s way more entertaining than the usual philosophical tretise.

-The Yakima Design Team