We got an email letting us know about this new product at the right time as we were in need of something better than using Yoga mats to transport a kayak. It seems really simple, like you could rig this up yourself...and it is..but we couldn't come up with anything like it. The price is ok...should probably be less based on the fact that you really get two foam things covered with the Yakima logo, a place to hook the strap, 2 straps, and the string/rope is kinda useless as it is too thick to go through the rings on my kayak. It does work VERY well though...SUPER easy to use, can be used on Any vehicle, doesn't take up space either! Directions were very easy for my husband to follow too. As for how durable it will be...time will tell! I anticipate the loops ripping off in a short time period and the material that covers the foam things fraying and ripping. We shall see and we hope that Yakima will warranty it if that does happen! For now, it's a GREAT solution for anyone without a rack who wants something simple and already put together!